Ketel One - Brand Positioning

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Partly owned by the Nolet Distillery - founded in 1861 by French Huguenot refugees in Schiedam, Netherlands - and Diageo, Ketel One is a brand of jenever in the Netherlands vodka around the world. Ketel means Pot in Dutch, and Ketel One is named after the copper pot still used to produce the spirit.

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A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model

Size

733 KB

Length

3 pages