Google - Brand Positioning

Born as a research project labeled "BackRub," Google was renamed after the word Gogol, which means 10 to the power of 100. Launched as an innovative search engine that would not list only websites but rank them based on a specific algorithm, Google developed fast in the past 25 years to become one of the top global tech giants.

Since 2006, the word google has been part of the Merriam-Webster's Collegiate Dictionary, with the following meaning:

search for information about (someone or something) on the internet using the search engine Google.

One of the most valued brands in the world, Google is a salient and unique brand known for its innovativeness.