Branding Bundle - Knowledge Pills

Filiberto Amati

Branding Bundle: Objective

This pill aims to build a clear and practical understanding of all the most important aspects of branding.

Pills Included

Brand Equity
Brand Purpose
Brand Salience
Brand Valuation
Brand Archetypes
Brand Design
Strategic Brand Management
Consumer Insights

Branding Bundle, Why now?

A convenient bundle, at a discount, and 30 days to learn the most important practical aspects of branding.

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Managing Brand Equity is one of the most challenging aspects of a marketing job. Brand Equity is a complex notion with many components. In this pill, we consider Equity one element at a time, providing definitions and examples of making the most of each module. Conveniently on-demand. Knowledge pills because you need to know!