Soplica Vodka - Brand Positioning

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Bolesław Michaël Kasprowicz, founded his company in 1888 in Gniezno. The first bottle of Sòplica was produced there in 1892.

During World War I the factory suspended its activity, and Kastrowicz himself became involved with national efforts to regain Poland's sovereignty. Since its founding in 1894, Kasprowicz has won numerous awards for its vodka and liqueur products on the Polish market and internationally. He became an important political figure in the city, finally taking office as its mayor in 1919.

The recipes still used today for Soplica vodka and liqueurs were created by Kasprowicz. He was the author of many unique formulas, which (were handwritten and documented in a book).

During the first 50 years of its production factory's existence (1888– 1939), Kasprowicz’s firm earned 93 medals and awards for the quality of its product. Since 2009, the original version of Soplico has been winning numerous awards in both expert tasting and consumer taste tests. Currently, the Soplica brand is owned by the Polish company CEDC.

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A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model

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Soplica Vodka - Brand Positioning

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