Gordon's Gin - Brand Positioning
Gordon's Gin - now part of Diageo - has been the United Kingdom's number one gin for decades.
Gordon's Gin is the name many connoisseurs associates with London Dry Gin. It has been around for more than 250 years. The story began in 1769 when Alexander Gordon established his brand in Southwark, which remained until he moved to a distillery in London in 1786. The very same Gin recipes you taste today are the ones perfected back then. The trademark has remained unchanged since its inception, with Alexander Gordon's name appearing on every individual bottle, even Gordon's Alcohol-Free Gin.
The brand has been growing in size and popularity since its founding, and it has become one of the best-selling Gins worldwide, not to mention the royal warrant from King George the fifth in 1925. Gordon's has been producing it for over two centuries and has always maintained the highest standards of quality and consistency.
A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model