Pinnacle Vodka - Brand Positioning

Pinnacle is a brand of vodka distilled five times in France from French wheat and then exported to the United States, where it is flavored and bottled by Beam. It is currently available in around 30 different flavors. And the US is the critical market for the brand, in which the brand sold about 2.5 million cases worth of 9 liters in 2020.

Launched by WhiteRock Distilleries, Beam bought the brand, and Beam Suntory now owns it.