€19.99

Malfy - Brand Positioning

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Malfy - Brand Positioning

€19.99
Filiberto Amati
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Biggar & Co. Ltd. was formed in 2015 to develop spirits from smaller, family-owned European distillers. The company approached the Vergnano family, which has been running Torino Distillati in Moncalieri in Piedmont for the past 40 years. And that's how Malfy was born.

The Vergnano Family's Gin is naturally distilled in a contemporary fashion but similarly builds upon the bounty of the Italian lands: the base is Italian Wheat, the Juniper is from Tuscany, and the Lemons are a blend of Siciliano and selected Amalfi coast lemons.

These lemons are very protected, and there's an industry around them. They're known for having more oil glands than other citrus varieties, which makes them more potent when used in cooking. Though most of the lemon goes to Limoncello, Malfy Gin includes them in their botanical bills along with Grapefruit and Orange.

Also part of Pernod Ricard, together with Monkey 47.


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A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model

Size
453 KB
Length
3 pages
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