€19.99

Eristoff - Brand Positioning

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Eristoff - Brand Positioning

€19.99
Filiberto Amati
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Eristoff vodka was first created for Prince Eristavi of the Duchy of Rachna in 1806. They've been making their family's special recipe for generations. Now part of the portfolio of brands owned by Bacardi Martini.

Distilled from 100% grain spirits, Eristoff vodka has been triple distilled and then charcoal-filtered, a technique first established during the 18th century in Russia.

The Eristoff logo of a wolf gazing upward at a crescent moon represents the Georgian name for Georgia — Gorji­stan — which means “land of the wolf.” It has been a tradition in Georgia for hundreds of years.


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A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model

Size
435 KB
Length
3 pages
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