Svedka Vodka - Brand Positioning

Svedka is famous for its Swedish origin, but it isn't the only vodka from Sweden. Another iconic brand may inspire it. The brand name is composed of the words Svenske, which means Swedish, plus vodka. The brand was founded on a beautiful island in Sweden, Lidköping, in southern Sweden.

Svedka was established in 1998 by Guillaume Cuvelier, who then sold the company to Constellation Brands in 2008.