Finlandia - Brand Positioning
Alko launched the Finlandia brand in 1970. It is now owned and operated by the Brown–Forman Corporation.
Finlandia is a Finnish vodka brand. It is made from malt barley distilled into a neutral spirit in the village of Koskeenkorva in Ilmajoki, operated by Finland’s Altia Corporation. The distilled alcohol is transported from the Rajamäki, Finland distillery to a production facility in Nurmijärrvi, Finland, about 45 kilometers north of Helsinki, Finland. The spirit is bottled and blended with glaceral water, flavored (except the classic non-flavored edition, 101 and Platinum).
Since the original design of Tapio Wirkkala in the 70s, the bottle was always inspired by ice to highlight the purity of the water used in the vodka.
A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model