Larios Gin - Brand Positioning
Larios Gin focuses on enjoying the experience of drinking gin rather than just drinking it.
Mediterranean Spirit goes beyond a specific place. It evokes an attitude of living, feeling, and enjoyment in the company of an excellent gin.
Inspired by its 150-year-old Spanish heritage, Larios is a premium brand for men. Born in Malaga, Larios has retained the fresh, pure character of its Mediterranean origin through a four-distillation process and by fusing wild juniper, Mediterranean oranges, and strawberries. It’s a soft, sweet, mild, and refreshing drink.
A PDF file (3 pages) with the Brand Positioning, based on a Brand Key Model